You are probably sick & tired of all of the talk about "building a brand."
Trust me, I understand.
There was a time that I did not believe that building a powerful brand was important - until I wanted to grow my company and separate myself from the average crowd.
Trust me, I understand.
There was a time that I did not believe that building a powerful brand was important - until I wanted to grow my company and separate myself from the average crowd.
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Approximately 7 years ago, I had a moment when I walked away from everything. I was frustrated. I felt stuck and trapped in the never ending cycle of selling my time for minimal returns. I kept speaking at the same type of entrepreneurial events, that I knew would never grow my demand, yet kept me "popular" and unprofitable.
So I was done! I was willing to risk everything in the name of inner peace & sanity. When I left it all, I went to a multi-million dollar "brand guru" who was in the corporate market and shared my vision of becoming a high-level corporate expert. That VIP session changed my life. She clarified my verbiage, imagery, and colors and gave me so many strategies on where to locate my target market without selling. It was the best self-investment I ever made. |
I have not spoken at a "practice level" event since that meeting 7 years ago.
I have landed major media and news appearances. Most of all, I have spoken at prestigious ivy league universities, reputable non-profit organizations such as the United Way and The Answer Scholarship, and companies such as The Bankers Association, SXSW, Modern Healthcare and more.
Such high level features have increased my demand and value in the market.
I have landed major media and news appearances. Most of all, I have spoken at prestigious ivy league universities, reputable non-profit organizations such as the United Way and The Answer Scholarship, and companies such as The Bankers Association, SXSW, Modern Healthcare and more.
Such high level features have increased my demand and value in the market.
Branding is MUCH more than pictures and logos.
It is the impact you have on a decision maker when you are not in the room. It is the way the decision makers can envision the value you would add to their organization and the investment that must be made for your time. Building a corporate-ready brand will move the exploratory process along much faster, so you can avoid pitching all day for dead-end opportunities.
It is the impact you have on a decision maker when you are not in the room. It is the way the decision makers can envision the value you would add to their organization and the investment that must be made for your time. Building a corporate-ready brand will move the exploratory process along much faster, so you can avoid pitching all day for dead-end opportunities.
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There are so many factors why your brand is NOT attracting corporations to call you to train or speak:
- Labeling yourself as a "corporate speaker" - Childish fonts, colors and pictures in your marketing (umm, yes we will talk about pink) - Testimonials from the wrong target market (sometimes, it's best to have none at all rather than the wrong one(s)) - Too many speaking topics that fail to highlight your expertise - Over-personalized videos and content - Failure to maximize Linkedin & Twitter DAILY - Aggressive demands upfront on your "speaker" page - Limiting verbiage - Self written bio (if you want to go to the next level, hire a professional writer) |
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If you are committed to changing your business model and accelerating your demand as a corporate expert, then this LIVE 2 hour masterclass is for you. Once you begin to add corporations to your bio, event planners and meeting coordinators will never insult you by asking you to work for "exposure" ever again.
It's a level of credibility you can't buy!
It's a level of credibility you can't buy!
Here is what we will cover
- Why color, font and imagery plays a MAJOR role in getting booked
- How to define, simplify and clarify your message
- Why you must stop using "corporate speaker" in your marketing
- Creating content that can be audited (podcasts, videos, blogs, etc)
- Asking for exploratory meetings and selling your value
- Adding "action photos" to your bio
- What your brand "says" about what you charge & offer
- The role of your brand on Linkedin
- Why "less" is more in the corporate market
And much more. Plus LIVE Q&A!
Download a copy of the replay here for a limited time!
