Dear Speakers and High Level Experts, You do not need to settle for practice level events strictly for "exposure." The university market is often the most overlooked speaking market in the world. Instead, speakers are conditioned to pitch to events that are highly competitive, which request experts to volunteer their time. Although I focus primarily on the corporate keynote speaking market, I cannot ignore all of the immense benefits of having a diverse speaking portfolio, which includes keynote talks at some of the notable top ranked universities in the world; including, San Jose State University, Pfeiffer University, Queens University, Hofstra University, and Columbia University - to name a few. I have also received invitations from The University of Southern California, University of Miami and Harvard University - time conflicted with my schedule at the time but the relationships are still active. |
So, why should you be in the university market?
Well, I'm glad you asked.
Besides the fact that they have the budget to invest in your expertise, there are numerous perks to mastering your demand in the academic market, including:
- Credibility
- Introductions and referrals to other alumna, who may decision makers in the corporate market
- Less competition. No more filling out "calls for speakers" that are a waste of time
- More opportunities for long term contracts
- Honorable mentions in public policy papers and studies
- Any yes, once again - they have the budget to honor their guest experts
Besides the fact that they have the budget to invest in your expertise, there are numerous perks to mastering your demand in the academic market, including:
- Credibility
- Introductions and referrals to other alumna, who may decision makers in the corporate market
- Less competition. No more filling out "calls for speakers" that are a waste of time
- More opportunities for long term contracts
- Honorable mentions in public policy papers and studies
- Any yes, once again - they have the budget to honor their guest experts
There are numerous ways to gain an introduction in the college speaking circuit - for both undergrad and graduate schools. In addition, there are major leadership events hosted at many of the more elite universities that you can access to, without the need to pitch.
So why settle? I receive numerous messages from hungry speakers, who are trying everything in their power to gain access to paid speaking gigs without success. Quite honestly, I have been preaching the same message over and over - CREDIBILITY is the only game in town that pays these days. If you are not published in a major publication, or speak at well known corporations worldwide, you will be asked to volunteer your time. You will run into event directors who start giving you their "budget" story, and you must decide if you're willing to continue working for "exposure" again. The college and university market will help you close the gap if you do not have a presence in the corporate market yet. Best of all, just one or two top university appearances will change your life and value of your business. Whether you are ready to jump-start a more credible speaking business model, or seeking to add major universities to your current speaking business to boost your value; this live 2 day training is for you. |
Here is what you can expect
We will cover
- Carving out a niche for yourself in the college and university market - How your price plays a factor in solidifying an agreement - The importance of consistent outreach, rather than relying on "social media" - Who you need to connect with - Building value upfront for the university - Understanding the difference between selling yourself as a "speaker" vs creating additional value for the university - How to access multiple opportunities from the same institution - How to use one university to gain access to others - How to sell your appearances to major corporations - Defining the on-boarding process (It is not the same as the public market) Stop wasting your time working on practice level events that will NEVER give you the ROI you need to increase your value. The university market is easier than you think, with less competition. More importantly, you will begin building the credibility you need to increase your demand.
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Logistics
100% VIRTUAL! You can join from your phone or online.
All sessions are recorded and will be provided after the call.
Each session is 70 minutes + LIVE Q&A.
All sales are final, but transferrable